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Commercial Photography Pathway

The Commercial Photography pathway is designed for students interested in pursuing a career in digital imaging with an emphasis on commercial photography, graphic arts and visual publication. In Year 1, students are introduced to the language of visual design through a variety of art media. In Year 2, students gain technical knowledge of D-SLR cameras, lighting techniques, image editing and basic graphic and layout design. In Year 3, students apply their technical and artistic knowledge through ongoing portrait, event and product photography, and create a personal portfolio of professional photographs and design products.

Course Sequence:
Year 1:  2D Visual Art & Design  (2 trimesters)
Year 2: Commercial Photography CTE (2 trimesters)
Year 3: Advanced Commercial Photography CTE (Honors) (2 trimesters)

Pathway Coursework:

This introductory course provides a foundation to the visual arts, emphasizing the basic elements of art and developing students’ skills in procedures, techniques, vocabulary, and compositional devices related to visual art and design. Students create works in various mediums to enhance creative abilities and explore historical and multicultural motifs and themes. Through use of critiques, both by teacher and peers, students develop the ability to aesthetically value and appreciate works of art, as well as understand the relationship between art, culture, humanity, and history.

This concentrator course introduces students to the technical and artistic elements of commercial photography and design. The first semester introduces students to the  technical skills for using professional digital cameras and editing tools such as Adobe Lightroom and Photoshop, as well as developing compositional awareness. Students explore a variety of photographic subjects, composing in available light as well as work with studio lighting equipment. They also learn to follow a digital workflow for editing their photographs in Adobe Lightroom. Through use of critiques, both by teacher and peers, students display the ability to aesthetically value and appreciate photographic images, as well as understand their place as both commercial and aesthetic products in the visual world.

The second semester introduces students to the technical and creative skills of a professional designer. Students learn the distinguishing features of visual communication and layout design, gain technical skills in Adobe Photoshop and Illustrator, and master the basic elements and principles of visual design, including color theory and typography in the layout of graphic imagery. The culminating project is a commercial design-based project, which includes both photography and graphic design. Students develop an identity design for a client, and then produce a portfolio of photographic and graphic products.

This capstone course builds upon foundational experiences in Commercial Photography CTE as students create, research, analyze, evaluate, and respond to the artistic, the design, and the visual language elements of Photography. Students will apply their learning through the creation of photographic works that address various subsets within Commercial Photography. Through this, students will develop their own personal voice in their photographic work. Throughout the course students will be detailing their creative journey and process and research through keeping a Visual Journal (physical or virtual). Throughout the year students will work toward the culminating projects to demonstrate their learning and growth in ability. These culminating projects include students creating a portfolio, a website, and a resume.